Advertising and Marketing Communications, BA Hons

Advertising and Marketing Communications, BA Hons

This exciting programme concentrates on the skills and techniques associated with the specialist area of advertising and marketing communications. The focus is on preparing students for employment in management positions in advertising and public relations agencies, as well as marketing positions within blue-chip companies.

Though a specialist degree, the programme offers a range of generic marketing skills, such as analysis and strategy formulation and implementation, as well as people management, useful for any marketing related role within a company. The outcome of your study will be the ability to analyse target audiences and implement integrated marketing communications campaigns.

Students have the option to complete a placement year and to participate in the Erasmus overseas exchange programme. This Erasmus Scheme provides a grant towards the cost of studying abroad for a year.

We are proud to say that in London our Marketing programmes were ranked 1st in student satisfaction and 2nd overall by the Complete University Guide 2016.

The aims of the programme are:

  • To help students develop an in-depth knowledge of advertising and communications theory and how this is applied in practice
  • To prepare students for the world of work by providing them with employable and transferable skills.

UCAS code

NN25 G BA/MC

Department

Marketing, Events & Tourism

Location

Greenwich Campus

Attendance

3 years full-time
4 years sandwich
6 years part-time

Entry requirements

Applicants should have:

A minimum of 280 UCAS points

FROM at least two A-levels or equivalent

PLUS GCSEs of a minimum grade C in English and mathematics or equivalent.

* Direct Entry to Year 2 and 3 is available for qualified applicants.

* Applicants who do not have English as their first language require IELTS of 6 (with a minimum of 5.5 in each skill) or equivalent in a Secure English Language Test. Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

* Applications from mature students are welcome.

Assessment

Students are assessed through assignments, examinations and presentations.

Professional recognition

Students can usually gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.

Career options

Graduates can pursue careers in advertising, public relations, sales promotions and direct marketing or any marketing-related job.

Full time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Year 3

Students are required to study the following compulsory courses.

Students are required to choose 30 credits from this list of options.

Part time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Year 3

Students are required to study the following compulsory courses.

Year 4

Students are required to study the following compulsory courses.

Year 5

Students are required to study the following compulsory courses.

Year 6

Students are required to study the following compulsory courses.

Students are required to choose 30 credits from this list of options.

Sandwich

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Year 3

Students are required to study the following compulsory courses.

  • Work Placement (Business School)

Year 4

Students are required to study the following compulsory courses.

Students are required to choose 30 credits from this list of options.

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

Marketing

Our marketing programmes offer up-to-date practical and academic training for the careers students want to take up.

  • Download transcript [PDF]

Undergraduate placements

The Business School has a dedicated Placements Office to assist students in securing a placement during their sandwich year, preferably with an organisation relevant to their programme or preferred career path. To find out more visit the department's placements page.

"Greenwich Student life is very diverse and you are part of a multi-cultural environment. For me it was great to meet new people from different backgrounds, as networking is an important part of university life. I now have connections with people who live all around the world."

Danish Shafi
BA Hons Advertising & Marketing Communications

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