Marketing, BA Hons

This exciting programme concentrates on the skills and techniques associated with the specialist area of advertising and marketing communications. The focus is on preparing students for employment in management jobs in advertising and public relations agencies, as well as marketing positions within blue-chip companies.

This is a specialist degree, but it also offers a wide range of generic marketing skills, such as analysis, strategy formulation and implementation, as well as people management. Topics covered include multimedia advertising, public relations, sales promotion, personal selling and advertising.

Executives from the world of advertising and marketing are brought in during the programme to advise students on graduate opportunities. The programme also gives students the ability to analyse target audiences and implement effective integrated marketing communications campaigns.

UCAS code

NN25 G BA/MC

School

Business

Location

Greenwich Campus

Attendance

3 years full-time 4 years Sandwich 4-6 years part-time

Entry Requirements

Applicants should have:

A minimum of 260 UCAS points

PLUS at least three GCSEs at grade C or above (including English and mathematics) or equivalent.

• Applications from mature students are welcome.

Attendance

Students are assessed through assignments, exams and presentations.

Professional recognition

Students can gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.

Career options

Graduates can pursue careers in advertising, public relations, sales promotions and direct marketing or any marketing-related job.

Courses offered are subject to change to reflect the dynamic requirements of the business environment in which our graduates operate. The following courses are current at time of press:

Year 1

Personal and Professional Development 1 (30 credits)
The Marketing Profession (30 credits)
Marketing Principles and Planning (30 credits)
One option from: Events Management; Applied Business Law; Introduction to Economics; Context and Regulatory Framework of Business (30 credits)

Year 2

Personal and Professional Development 2 (Including a Work Placement Opportunity) (15 credits)
Marketing Research Tools (15 credits)
Customer Insight and Research (30 credits)
Marketing Communications Management (30 credits)
One option from: Global Marketing; Marketing Management; Event Planning (30 credits)

Optional Sandwich Year (Work Placement)

Final Year

Personal and Professional Development 3 - the Marketing Project (30 credits)
Advertising Campaign Management (15 credits)
Contemporary Issues in Marketing Communications (15 credits)
Direct, Interactive and Digital Marketing (30 credits)
One or two options from: Social Marketing (15); Public Relations (15); Innovation and Creativity in Marketing (15); Marketing (15); Contemporary Issues in Events Management (30); Global Operations and Logistics in a Marketing Context (30) (30 credits)

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our: