Marketing, BA Hons

Marketing, BA Hons

BA Hons Marketing is one of our courses which provides you with up-to-date skills and a valuable marketing industry qualifications. Based in Greenwich London, your first year at university will help you develop a strong foundation in essential marketing principles and give you the opportunity to achieve the Chartered Institute of Marketing (CIM) Foundation Certificate in Marketing.

You will build on these skills in Year 2 with a focus on market research and the marketing mix. Year 3 takes a strategic perspective and introduces direct, interactive, digital and social marketing. You will learn to analyse target audiences and implement integrated marketing communications campaigns. You will work on live briefs from a variety of organisations, including the Institute of Direct and Digital Marketing. In your third year you will have the option to undertake a work placement to build your core skills. Students from this course usually gain the CIM Certificate in Professional Marketing on graduation, boosting their early careers. The course also provides exemptions from Market Research Society and Institute of Direct and Digital Marketing examinations. Compared to other universities our marketing courses were ranked third in the UK for student satisfaction and second in London overall in the Complete University Guide 2016 league table.

The aims of this course are:

  • To ensure you develop a good understanding and grounding in marketing
  • To provide you with an essential grasp of the skills required by employers.

UCAS code

N501 G BA/M

Department

Marketing, Events & Tourism

Location

Greenwich Campus

Attendance

3 years full-time
4 years sandwich
6 years part-time

Entry requirements

Applicants should have:

280 UCAS points

FROM at least two A-levels or equivalent

PLUS GCSEs at grade C or above in English and mathematics or equivalent qualifications.

* Applications from mature students are welcome.

* Direct Entry to Year 2 or 3 is available for qualified applicants.

* Applicants who do not have English as their first language require IELTS of 6 (with a minimum of 5.5 in each skill) or equivalent in a Secure English Language Test. Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

Assessment

Students are assessed through assignments, examinations and presentations.

Professional recognition

Students can usually gain exemptions from certain Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.

What careers could I pursue?

Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.

Course content

Full time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Year 3

Students are required to study the following compulsory courses.

Students are required to choose 30 credits from this list of options.

Part time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Year 3

Students are required to study the following compulsory courses.

Year 4

Students are required to study the following compulsory courses.

Year 5

Students are required to study the following compulsory courses.

Year 6

Students are required to study the following compulsory courses.

Students are required to choose 30 credits from this list of options.

Sandwich

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Year 3

Students are required to study the following compulsory courses.

  • Work Placement (Business School)

Year 4

Students are required to study the following compulsory courses.

Students are required to choose 30 credits from this list of options.

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

Marketing

Our marketing programmes offer up-to-date practical and academic training for the careers students want to take up.

  • Download transcript [PDF]

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Download Marketing, BA Hons brochure (PDF format)

"The lecturers on my course are really, really great. They have a lot of experience in the professional fi eld and they have a lot of knowledge in marketing. Their background is really interesting for me because I can see how I would like to be in the future."

Humberto Villamizar
Marketing, BA Hons

"University life was great. I still see a lot of friends. I got to work in Boston in my second year, whilst on my sandwich year placement, which was an unforgettable experience. The marketing programme was hard work at times but the fact that University of Greenwich promotes teamwork really helps you get to grips with working in teams on projects together." 

Helen Coe
Marketing. BA Hons

Undergraduate placements

The Business School has a dedicated Placements Office to assist students in securing a placement during their sandwich year, preferably with an organisation relevant to their programme or preferred career path. To find out more visit the department's placements page.

Teaching and learning outcomes [PDF]

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