Graphic and Digital Design, BA Hons

This programme focuses on the communication of ideas and information for print and digital media. Integrating traditional design principles with new media technology, students gain the skills and knowledge essential for a successful career in the creative industry.

Students are encouraged to express ideas through an understanding of visual perception, context and form, image making, typography, photography, and moving image and interactive digital media. Students explore a variety of different media and develop specialist skills in line with their own personal ideas and ambitions. Studio-based teaching and technical workshops are complemented by contextual and professional studies.

Practising designers contribute throughout the programme to keep students up-to-date with current design practice and technological change. The School's Department of Communication Media for Design is a member of the Design & Art Direction College Network. Students exhibit at the New Blood and FreeRange graduate degree shows.

UCAS code

W210 A BA/GDD

School

Architecture, Design and Construction

Location

Avery Hill Campus / Greenwich Campus

Attendance

3 years full-time
4 years part-time

Entry requirements

Applicants should have:

280 UCAS points FROM

A Foundation Diploma in art and design

OR EDEXCEL/BTEC National Diploma in graphic design or a related subject

OR A-levels PLUS GCSEs, grade C or above.

– Applicants must attend an interview and present a creative portfolio.

Assessment

Students are assessed through coursework and a portfolio of design project work.

Career options

Graduates may pursue work in fields related to graphic and digital design, pursuing careers in design agencies specialising in print, publishing, packaging, branding and interaction design; advertising agencies; and agencies specialising in animation and the moving image.

Year 1

Design and Communication 1 (15 credits)
Design and Communication 2 (15 credits)
Art and Design in Context (30 credits)
Graphic Design Fundamentals (30 credits)
Typographical Studies (30 credits)

Year 2

Brand Communications (30 credits)
Contemporary Graphic Practice (30 credits)
Narrative and Sequence (30 credits)
Design for Interaction (15 credits)
Design for Print (15 credits)

Year 3

Design Dissertation (30 credits)
Major Design Project (30 credits)
Being Digital (15 credits)
Advanced Representation (15 credits)
Design Studies (30 credits)

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our: