Strategic Marketing Communications, MA

Strategic Marketing Communications, MA

This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.

The programme builds students' skills - business, academic and personal - as well as their understanding of aspects of marketing communications such as communications planning, consumer decision-making and behaviour, traditional and new (interactive) media and leading edge academic ideas to better meet the competitive challenges of a changing marketplace.

The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context.

We are proud to say that in London our Marketing programmes were ranked 1st in student satisfaction and 2nd overall by the Complete University Guide 2016.

The aims of this programme are:

  • To develop a critical understanding of current theoretical developments in marketing communications which can be applied to organisations and their markets
  • To foster a creative and systematic approach to problem-solving in the area of strategic marketing communications
  • To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.


Marketing, Events & Tourism


Greenwich Campus


1 year full-time
3 years part-time

Entry requirements

Applicants should have:

EITHER a good quality relevant degree from a recognised university (generally a minimum 2.2 or equivalent) AND marketing experience

OR Chartered Institute of Marketing's Advanced Certificate in Marketing AND marketing management experience.

* Students educated in a language other than English should have a minimum IELTS score of 6 (with a minimum of 5.5 in each skill) or equivalent in a Secure English Language Test. Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.


Students are assessed through essays, reports, an examination, a research proposal and a dissertation.

Career options

Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as Price Waterhouse Coopers, Co-op Group, Magneti Marelli, Mills DA as well as various private companies, non-profits and government organisations around the world.

Full time

Year 1

Students are required to study the following compulsory courses.

Students are required to choose 15 credits from this list of options.

Part time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Students are required to choose 15 credits from this list of options.

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:


Our marketing programmes offer up-to-date practical and academic training for the careers students want to take up.

  • Download transcript [PDF]

“The lecturers bring with them a world of information from the outside world; they’ve got good links with industries outside so we get real time information, which we can use to develop our thoughts.

I would recommend this MA programme on the basis that it’s affordable, you get a good British experience at the university as it’s a very multinational classroom. You also get a bit of experience from the whole world being at this university, so I definitely recommend it.”

Nita Nair
Strategic Marketing Communications, MA

"The School has very nice buildings, the staff are friendly and helpful, the courses are well equipped, and lectures very intensive and relevant. I developed quite a lot of skills during the course. It was quite demanding academically, full of team activities, and helped me in developing certain rare skills."

Obianuju Dieke (Nigeria)   
MA Strategic Marketing Communications Graduate

Teaching and learning outcomes [PDF]

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