Strategic Marketing Communications, MA

This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.

The programme builds students' skills - business, academic and personal - as well as their understanding of aspects of marketing communications such as communications planning, consumer decision-making and behaviour, traditional and new (interactive) media and leading edge academic ideas to better meet the competitive challenges of a changing marketplace.

The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context.

School

Business

Location

Greenwich Campus

Attendance

1 year full-time September start

Entry Requirements

Applicants should have:

EITHER a good relevant first degree from a recognised university

AND marketing experience

OR the Chartered Institute of Marketing’s Advanced Certificate in Marketing

AND marketing management experience.

• Good written and spoken English is needed. Students educated in a language other than English should have an IELTS score of 6.5 or above. Alternatively, students can enter via the University of Greenwich International Pre-Master’s Programme.

Assessment

Students are assessed through essays, reports, a research proposal and a dissertation.

Career options

Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers, Co-op Group, Magneti Marelli, Mills DA as well as various private companies, non-profits and government organisations around the world.

Content

Advertising and Marketing Communications (15 credits)
Communications Theory (15 credits)
Foundations of Scholarship (15 credits)
Influence Leadership and Personal Development (15 credits)
Contemporary Issues in Marketing Communications (15 credits)
Research Methods (15 credits)
Research Dissertation (45 credits)

Three 15-credit options (45 credits) from*:

Media Planning and Buying
Relationship and Interactive Marketing
Marketing Consultancy
Global Marketing Management
Strategic Brand Management
Communications in Context

*The availability of option courses is subject change.

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

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