Strategic Marketing, MA

This programme is run as a twin Master's degree alongside MA Strategic Marketing Communications and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing. The programme is designed for students who wish to develop a management career in marketing and would like to specialise in a strategic marketing field. The aim is to advance an individual's marketing skills and understanding to meet the competitive challenges of the market place.

School

Business

Location

Greenwich Campus

Attendance

1 year full-time

Entry Requirements

Applicants should have:

EITHER a good relevant first degree from a recognised university and marketing experience

OR the Chartered Institute of Marketing's Advanced Certificate in Marketing and marketing management experience.

• Students should also have a good standard of written and spoken English.

• Students educated in a language other than English should have an IELTS score of 6.5 or above or an equivalent rating in another language testing system.

Assessment

Students are assessed through examinations, research reports, presentations and a dissertation.

Career options

This programme offers management opportunities in marketing in commercial and not-for-profit organisations. Employers of our graduates also include major companies on both the agency and client sides.

Content

Strategic Marketing Management (15 credits)
Customer and Market Dynamics (15 credits)
Foundations of Scholarship (15 credits)
Influence, Leadership and Personal Development (15 credits)
Contemporary Issues in Marketing (15 credits)
Marketing Practice (15 credits)
Research Methods (15 credits)
Dissertation (45 credits)

Two 15-credit options (30 credits) from*:

Global Marketing Management
Relationship and Interactive Marketing
Marketing Consultancy
Marketing Communication
Strategic Brand Management

*The availability of option courses is subject to change.

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our: