Strategic Marketing, MA

Strategic Marketing, MA

This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.

If you wish to develop a management career in marketing and would like to specialise in strategic marketing, then this is the programme for you.

This MA programme will advance your marketing skills and understanding in such areas as market research, direct marketing, brand management, marketing consultancy and global marketing - preparing you for the competitive challenges of the global market place.

We are proud to say that in London our Marketing programmes were ranked 1st in student satisfaction and 2nd overall by the Complete University Guide 2016.

The aims of this programme are:

  • To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
  • To foster a creative and systematic approach to problem-solving in the area of strategic marketing
  • To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.

Department

Marketing, Events & Tourism

Location

Greenwich Campus

Attendance

1 year full-time
3 years part-time

Entry requirements

Applicants should have:

EITHER a good quality relevant degree (generally a minimum of 2.2 or equivalent) from a recognised university and marketing experience

OR the Chartered Institute of Marketing's Advanced Certificate in Marketing and marketing management experience.

* Students educated in a language other than English should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent in a Secure English Language Test. Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

Assessment

Students are assessed through examinations, research reports, presentations and a dissertation.

Career options

This programme offers management opportunities in marketing in commercial and not-for-profit organisations. Employers of our graduates also include major companies on both the agency and client sides.

Full time

Year 1

Students are required to study the following compulsory courses.

Students are required to choose 30 credits from this list of options.

Part time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Students are required to choose 30 credits from this list of options.

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

Marketing

Our marketing programmes offer up-to-date practical and academic training for the careers students want to take up.

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