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  • Events Management, MA

Events Management, MA

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The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. London itself hosts a huge variery of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.

In addition, a greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.

We have seen an increasing professionalisation of the events industry, including development of the skill sets and education of its people.

The University of Greenwich works closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow. Many aspects of the events sector are covered on this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.

School

Business

Location

Greenwich Campus

Attendance

1 year full-time 2-3 years part-time

Entry Requirements

Applicants should have:

A good first degree from a recognised university (equivalent to a UK 2.2).

AND one year or equivalent related work experience (paid or voluntary).

• Students educated in a language other than English should have an IELTS score of 6.0 or above.

Assessment

Students are assessed via assignments, presentations and a dissertation.

Career options

Graduates pursue opportunities in senior positions in a variety of roles connected with events.

Content

  • Current Issues in Events Management (15 credits)
  • Managing Cultures and Influencing People (International Events Management) (15 credits)
  • Relationship Marketing and e-CRM (15 credits)
  • Strategic Financial Management for Events (15 credits)
  • Human Resources Management for Service Industries (15 credits)
  • Foundations of Scholarships for Events Management (15 credits)
  • Innovation, Enterprise and Winning the Bid (15 credits)
  • Critical Research Methods for Events Management (15 credits)
  • Dissertation (45 credits)

One option (15 credits) from:

  • Project Management and Value-Driven Service Operations
  • Strategic Brand Management
  • Visitor and Destination Management
  • Strategic Public Relations

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:
  • Postgraduate finance pages
  • International students' finance pages

 

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Events Management

A major growth area, with career options across public, private and voluntary sectors. Conferences, sporting events or live gigs - corporate and creative, we cover everything you'll need to know about this vibrant, fast-moving business.

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Events Management, MA.pdf - Download the brochure in PDF format

Teaching and learning outcomes [PDF]

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