How to Optimize Online Presence for Small Businesses University of Greenwich

When small businesses make the decision to grow larger via the Internet, they enter a new playing field with its own set of unique challenges. Most small businesses fail in establishing themselves online, largely because they cannot overcome common marketing challenges that the digital landscape presents. Regardless of what marketing methods are employed, key ingredients for success are require:

  1. Enabling potential customers to find the business through a Google search.
  2. Connecting and creating engagement through social media platforms to spread brand awareness.
  3. Reputation management to instil brand loyalty.

For this reason, a team of researchers at Expertise have developed guides that will help entrepreneurs and small businesses to improve their digital footprint. You can see the entire guide along with some of its features here: