Introduction to Social Network Analysis
Monday 14 January 2013
Presented by Dr Paola Tubaro
The spectacular rise of online social networking services has brought social networks to the forefront and drawn massive attention to the field of Social Network Analysis (SNA). Social networks have always existed and are in fact a constant of human experience. SNA already has a respectable history and has been successfully applied to study a wide variety of social contexts.
Participants will learn
- Fundamental principles of social network analysis and their grounding in social theories
- The use of network-based reasoning to draw social policy recommendations
- About the distinguishing type, collection method and properties of network data
- What are the opportunities and challenges arising from the increasing availability of social network data from the internet
- The use of visualisation tools and how they can support network data interpretation
- The limitations of graphs as analytical tools
- Basic measures of network composition and structure – how they can be used to uncover important aspects of the social phenomenon under study and how they can be represented graphically
- About more complex statistical models of networks such as ERGM and Siena
- How SNA can be successfully integrated into a social science research using various sources.
Participants may come from all social sciences backgrounds and are assumed to have no previous knowledge of Social Network Analysis.
The workshop will provide attendees with a basic insight into social network analysis and how it can be used in their social science research.