Lessons from cross-cultural encounters

Wednesday 9 May 2012

The Work & Employment Relations Unit (WERU) at the University of Greenwich is hosting a seminar on the theme of Chinese and Indian businesses working in Europe.

The seminar will look into the new configuration of international economics, and the cross-cultural issues that arise from the interaction between companies and businesses from India and China in the East, and the UK and Europe in the West. The aim of the seminar is to exchange experiences and to learn from the different approaches applied.

Key Note Speaker

Prof. Dr. Geert Hofstede is an influential Dutch social psychologist, he is the well-known pioneer in research on cross-cultural groups and organisations. He has played a major role in developing a framework of various dimensions of national cultures. The data collected across a huge number of countries demonstrate national and regional cultural differences which are persistent over time.