Dr. Jonathan Wilson
Job title
Senior Lecturer in Advertising and Marketing Communications Management
Department
Marketing, Events and Tourism
Qualifications
BSc (Chemistry, Dundee), MBA (Dundee), PhD (Brunel)
Jon is a Scottish Mancunian and alumnus of the Manchester Grammar School, with over 15 years of collective academic and practitioner experience across the full marketing communications mix – in both the private and public sector. Previously, he held senior management positions in advertising – specialising in print and online media.
Jon has worked for amongst others: Emap [now Bauer Media]; Haymarket Business Publications; the Confederation of British Industry’s (CBI) journal; Engineering and Technology Board (ETB) [now EngineeringUK]; 1&1 Internet Ltd; SAIPA automotive, culture and sport (Iran); and DMA/Rockstar Games (on Grand Theft Auto).
His extensive travel, especially throughout Europe, the Middle East and Asia, as an academic and speaker has also attracted media coverage and received awards. Collectively, Jon has published over 80 academic papers, articles, book chapters and case studies.
Jon’s doctorate thesis: “The Brand, Culture and Stakeholder-based Brand Management phenomenon”, presents findings from a 16 month Delphi Study – investigating the views of an international panel of academic and practitioner brand experts.
He is also the Editor for Emerald Group Publishing’s Journal of Islamic Marketing, an international journal examining the new wave of marketing to Muslim minority and majority markets.
Research/scholarly interests
- Branding and brand management
- Marketing communications
- Cross-culture, multiculturalism, cultural hybridisation, ethnocentrism, and sub-cultures
- Leadership and management
- Stakeholder analysis and social networks
- Sports branding and sponsorship
- Music and creativity
- Islamic, Muslim and Halal marketing/branding/consumer behaviour
- Faith-based marketing.
Academic committee membership:
- Editor: Journal of Islamic Marketing
- Editorial Advisory Board Member & Reviewer: Journal of Islamic Accounting and Business Research, Transnational Marketing Journal, Journal of Muamalat and Islamic Finance Research
- Manuscript Reviewer: Asia Pacific Journal of Marketing and Logistics, Innovations in Education & Teaching International, International Journal of Business Performance Management, Journal of Brand Management, Journal of Communication Management, Journal of Macromarketing, Marketing Theory, TMC Academic Journal
