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Marketing, Events and Tourism
PhD, MSc, MA, PGDip, PGCAAS, BA, ACTE, MTS, MBASAS, FRGS
Dr Jithendran Kokkranikal is a Senior Lecturer in Tourism Management within the Department of Marketing, Events and Tourism. Dr Kokkranikal is also the Programme Leader of the MA and Postgraduate Diploma in International Tourism Management. Dr Kokkranikal’s research and teaching interests relate to tourism development with particular focus on entrepreneurship, human resources and sustainability. Dr Kokkranikal gained his PhD from the University of Strathclyde, also holding an MSc in Tourism from Strathclyde University, an MA in Personnel Management and Social Work from Madras University and a BA from Loyola College. Before joining Greenwich, Dr Kokkranikal was a Lecturer in Tourism and Programme Director at the Department of Hospitality and Tourism Management (formerly The Scottish Hotel School), University of Strathclyde, where he led and taught a range of undergraduate and postgraduate tourism and hospitality courses. Earlier, Dr Kokkranikal worked as an Assistant Professor in Tourism and Programme Coordinator at the Kerala Institute of Tourism and Travel Studies (KITTS), India.
Programme Leader, MA International Tourism Management
• International Tourism Policy, Planning and Development
• Strategic Management for Tourism
• Tourism, Culture and Society
• Human Resource Management for Tourism
• Employability and the Tourism Sector
Dr Jitherndran Kokkranikal is happy to supervise research in areas related to his own current research and invite those interested in researching related topics to contact directly.
• Community networks in tourism destinations
• Decentralised development of tourism
• Sports tourism
• Traditional festivals and community recreation
• Wellness tourism
• Impacts of tourism on cultural and religious events
• Managing religious tourism
Open University – Member of the programme validation panel
Antony, J., Kokkranikal, J., Kosgi, H., and Losekoot, E. (2013) “Barriers and Challenges in the application of Six Sigma in Hospitality Industry: Some observations and findings”. International Journal of Productivity and Performance Management Vol.62 (3). (https://gala.gre.ac.uk/cgi/users/home?screen=EPrint%3A%3AView&eprintid=8851&_action_null.x=9&_action_null.y=17)
Baum T., Devine, F., Dutton E., Hearns N. and Kokkranikal, J. (2007) , Cultural Diversity in Hospitality Work, Cross Cultural Management, Vol. 14 (3), pp. 229 – 239 (https://gala.gre.ac.uk/cgi/users/home?screen=EPrint%3A%3AView&eprintid=5033&_action_null.x=12&_action_null.y=17)
Baum, T., Devine F., Dutton, E., Karimi, S., and Kokkranikal, J. (2007) ‘Cultural diversity in hospitality work: a comparative study of peripheral locations in the United Kingdom’ CAUTCHE, Sydney, February 11 – 14
Butler, R., Cronje, P., and Kokkranikal, J. (2011) ‘Tourism policy and destination marketing in developing countries: the chain of influence’, Tourism, Planning and Development, Vol. 8 (4), pp. 359 -380 (https://gala.gre.ac.uk/cgi/users/home?screen=EPrint%3A%3AView&eprintid=5038&_action_null.x=11&_action_null.y=18)
Baum, T., Goldsmith, A., Kokkranikal, J., Losekoot, E., MacLellan, R., Miller, S., Morrison, A., Nickson, D., Taylor, J.S., Thompson, K. (eds.) (2004) Proceedings of Tourism: State of the Art II (27-30 June 2004), Glasgow, Scotland, UK
Baum, T., Ismail, H. and Kokkranikal, J. (2003) ‘Urban Tourism in Developing Countries: a case study of Malaysia’, ‘Urban Tourism – Mapping the Future’ TTRA Europe Conference, September 25-26, 2003.
Baum, T. and Kokkranikal, J (2011) ‘Island Tourism and Sustainability in Lakshadweep’ in Carlsen, J. and Butler, R (eds.) Island Tourism Development: Journeys Toward Sustainability, CABI: Wallingford (https://gala.gre.ac.uk/cgi/users/home?screen=EPrint%3A%3AView&eprintid=5028&_action_null.x=10&_action_null.y=12)
Baum, T. and Kokkranikal, J. (2005) ‘Human Resource Management in Tourism’, in Pender, L., and Sharpley, R. (eds.) ‘The Management of Tourism’, London: Sage
Baum, T. and Kokkranikal, J. (2003) ‘Sustainable human resources practices for positive employee attitudes and behaviour – a case study of Indian tourism’ in Kusluvan, S (ed.) ‘Managing Employee Attitudes and Behaviours in the Tourism Industry’, USA: Nova Science Publishers.
Baum, T. and Kokkranikal, J. (2002) ‘Human resources development for tourism in rural communities: a case study of Kerala’, Asia Pacific Journal of Tourism Research, Vol. 7 (2), pp. 64-74
Baum, T. and Kokkranikal, J. (2002) ‘The Role of Product Innovation in Rural Tourism Development: A Case Study of Houseboats of Kerala’ in Andrews, N; Flanagan, S; Ruddy, J (Eds.) ‘Innovation in Tourism Planning’, Dublin: Dublin Institute of Technology, pp. 95-104
Baum, T. and Kokkranikal, J. (2001) ‘Entrepreneurship and sustainable tourism: a case study of the houseboats of Kerala’, International Conference on 'Entrepreneurship in Tourism and the Contexts of Experience Economy', University of Lapland, Finland from April 4 - 7.
Baum, T. and Kokkranikal J. (2001) ‘Human resources development in rural tourism: the Kerala experience’, 2nd International Rural Tourism and Leisure Conference organised by The Leisure and Tourism Management Department of the Scottish Agricultural College (SAC), Glasgow from September 6 - 8, 2001.
Baum, T. and Kokkranikal, J. (2001) 'The role of product innovation in rural tourism development: the case of houseboats of Kerala', ‘Tourism Innovation and Regional Development’, the ATLAS 10th Anniversary International Conference, Dublin Institute of Technology, October 4 - 6, 2001.
Baum, T. and Kokkranikal, J. (2001) "Tourism Education, Training and Sustainability in Developing Countries - a lost Opportunity or the Way Forward?" Paper accepted for 2001 TTRA Conference, Lights, Camera, Action: Spotlight on Tourism in the New Millennium.
Baum, T. and Kokkranikal, J. (2000) ‘Human resource development and sustainability - the case of Indian Tourism’, International Journal of Tourism Research. Vol. 2 (5) pp.403 – 421.
Baum, T., Kokkranikal, J. and MacLellan, R.L. (2003) ‘Island tourism and sustainability: A case study of the Lakshadweep islands’, Journal of Sustainable Tourism, Vol. 11 (5), pp. 426 – 447
Baum, T., Kokkranikal, J. and MacLellan, R.L. (2000) ‘Tourism and sustainability in the Lakshadweep islands: a case study’, International Scientific Conference on Tourism on Islands and Specific Destinations, University of the Aegean, Chios Island, Greece from December 14 – 16.
Causevic, S., and Kokkranikal, J. (2005) "Tourism Development after Political Turmoil: Current Issues on Bosnia and Herzegovina", ‘3rd Global Summit on Peace through Tourism’ organised by International Institute for Peace through Tourism, October 2 to 6
Chettiparamb, A. and Kokkranikal, J. (2012) “Planning for responsible tourism and sustainability: the Case of Kumarakom in Kerala, India”; a conference paper for the Association of European Schools of Planning, Ankara, Turkey, 11-14, July, 2012 (https://gala.gre.ac.uk/cgi/users/home?screen=EPrint%3A%3AView&eprintid=8852&_action_null.x=13&_action_null.y=21)
Chettiparambil, A., and Kokkranikal, J. (2012) “Responsible Tourism and Sustainability – the Case of Kumarakom”, Kerala, India. Journal of Policy Research in Tourism, Leisure and Events; Special Issue: Tourism Planning, Vol. 4 (3), pp. 302-326 (https://gala.gre.ac.uk/cgi/users/home?screen=EPrint%3A%3AView&eprintid=6985&_action_null.x=14&_action_null.y=13)
Crojne, P. and Kokkranikal, J. (2008) ‘Image-divide in destination marketing: an exploration of the chain of influence in South African tourism marketing’, abstract submitted to 2008 EuroCHRIE Conference "Building a Legacy, Living the Dream: 2020 Vision for Hospitality and Tourism", Dubai, October 11-14.
Cronje, P. Kokkranikal, J. and Wilson (2011) ‘Human empowerment, Management and Tourism’ in Moutinho, L. (ed.) Strategic Management in Tourism, 2nd Edition, CABI: Wallingford (https://gala.gre.ac.uk/cgi/users/home?screen=EPrint%3A%3AView&eprintid=5031&_action_null.x=8&_action_null.y=21)
Kelly, C. and Kokkranikal, J. (2010) “The evolution and commodification of Wellness Tourism in India: A case study of Kerala”; a conference paper for the Tourism and Travel Research Association Conference, Budapest, Hungary, 21-23 April, 2010 (https://gala.gre.ac.uk/cgi/users/home?screen=EPrint%3A%3AView&eprintid=4905&_action_null.x=7&_action_null.y=15)
Kokkranikal, J. (2012) Review of Hannam, K. and Diekmann, A. (2011) Tourism and India: A Critical Introduction, in Journal of Heritage Tourism, Vol. 7 (1), pp. 101-102 (https://gala.gre.ac.uk/cgi/users/home?screen=EPrint%3A%3AView&eprintid=7997&_action_null.x=8&_action_null.y=15)
Kokkranikal, J. (2010) Review of Singh, S. (2009) Domestic Tourism in Asia: Diversity and Divergence, in Journal of Vacation Marketing, Vol.16 (2), pp.163-164 (https://gala.gre.ac.uk/cgi/users/home?screen=EPrint%3A%3AView&eprintid=5035&_action_null.x=10&_action_null.y=15)
Kokkranikal, J. (2004) ‘Tourism human resource development and sustainability in developing countries’, ‘Tourism State of the Art –II’ organised by The Scottish Hotel School, University of Strathclyde, June 27 to 30.
Kokkranikal, J. (2002), 'Peace and prosperity through sustainable tourism: human resources development strategies', Journal of Tourism, Vol. V (1), pp.95-121
Kokkranikal, J. and Morrison, A. (2011) “Community networks and sustainable livelihoods in tourism: the role of entrepreneurial innovation”, Tourism Planning and Development, Vol. 8 (2), pp.137-156 (https://gala.gre.ac.uk/cgi/users/home?screen=EPrint%3A%3AView&eprintid=5037&_action_null.x=17&_action_null.y=17)
Kokkranikal, J. and Morrison, A. (2010) “Entrepreneurial innovation in tourism: community networks and contributions in heritage tourism in Kerala”. A conference paper for the Tourism Entrepreneurship Conference, organised by Wilfrid Laurier University, Ontario Canada, 26-27, April, 2010 (https://gala.gre.ac.uk/cgi/users/home?screen=EPrint%3A%3AView&eprintid=4907&_action_null.x=16&_action_null.y=11)
Kokkranikal, J. and Morrison, A. (2002) ‘Entrepreneurship and sustainable tourism: A case study of the Houseboats of Kerala’, Tourism and Hospitality Research, The Surrey Quarterly Review. Vo.4 (1) pp. 7-20