Bruce Cronin
Job title
Reader in Economic Sociology, Head of Department International Business & Economics
Department
International Business and Economics
Qualifications
MA, MSc, PhD, MCMI
Dr Bruce Cronin specialises in the role of business networks in strategy and innovation within and across organisational and national boundaries.
Dr Cronin has been Head of the Department of International Business and Economics since 2006 and Director of the University of Greenwich’s Centre for Business Network Analysis since its establishment.
Corporate clients have included Unilever, NHS, Ernst & Young, Defra, the Pensions Regulator, Pearson, McGraw-Hill, Oxford University Press, the Work Foundation, the Institute of Management Consultants, Universities UK and the London Knowledge Network.
Responsibilities within the university:
Teaching and administrative activities
Head of Department, International Business & Economics
Director of the Centre for Business Network Analysis
Course Leader for BUSI1189 Business Networks
MPhil/PhD supervision
Current:
- Andrew Ervine, Culture and culturalism and their contribution to the effectiveness of local strategic partnerships.
- Albert Evans, Managing the spoils: British trade and strategy and the Dutch colonies, 1795-1816, with particular emphasis on Guiana and Java.
- Liang Liang, The impact of social networks on inter-organisational collaboration in innovation.
- Stefanos Michiotis, Towards an archetypal change model for organizations.
- Matthew Smith, Corporate networks in international investment and trade.
Completions:
- Christos Bassa, Deciphering strategies to manage knowledge creation processes – leveraging product and technology development (PhD).
- Bankole Olagbaiye, Project and process management in the context of organisational complexity (MPhil).
- Imad Guenane, Organisational process spillovers from foreign direct investment in Algeria (MPhil).
- Shir Ali Narouei, An empirical investigation into the UK profit rate 1949-1998 (MPhil).
- Ann Braithwaite, Mapping knowledge flows using archetypes (MRes).
Current research:
• Parent-subsidiary structures in foreign direct investment
• Business-governmental relationships
• Managerial career networks
External activities:
• Secretary/Treasurer, UK Social Networks Association
• Treasurer, Association for Heterodox Economics
• Editor, Business Networks
• Member, Royal Economic Society Conference of Heads of University Departments of Economics.
• Member of the editorial boards of Forum for Social Economics, Connections and The Journal of Knowledge, Culture and Change in Organisations
• Member of the international advisory boards for the European Knowledge Management Conference, the International Conference on Knowledge, Culture and Change in Organisations, the International Conference on Knowledge Management and Information Sharing and the World Political Economy Association.
